A Game of Inches

Fun In Advertising

Imagine the cold and dreariness of January faded away and you were transported to the middle of July. Sitting on a warm beach, the sun bright in your eyes, watching as waves crashed onto the sand. There are people playing beach volleyball, lounging in the sun, and walking down the boardwalk. It’s a wonderful day […]

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Significant Sensors

When I hear sensors, my immediate thoughts turn to a thermostat or the motion sensors that open up automatic doors. While both of these things are very important to the lives of Americans everywhere, many people don’t fully appreciate the significance of sensors to daily life. There are heart rate, humidity, flow, and conductivity sensors. […]

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Across the Line – Inch by Inch

Although rowing isn’t a sport that as is as popular as it used to be, there is still a very large following throughout the world. This was evidenced recently in the Head of the Charles Regatta – the largest regatta in the world. There were nearly 2,000 boats and close to 400,000 spectators cheering on […]

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Treadmills and Trials

I don’t often go to the gym, but sometimes I am able a muster up the energy to go for a run on the treadmill. Like the average person, I always crank up the music to drown out my screaming muscles. When I went to the gym the other day, I started out walking on […]

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The Phenomenal Phelps

Michael Phelps is the most decorated Olympian in history. He has earned 23 gold medals, 3 silver, and 2 bronze, for a grand total of 28 medals. To put that in perspective, the next highest amount is from the gymnast Larisa Latynina of the Soviet Union. Her 18 medals, with only nine of them (only […]

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The Story of Apple

Forty years after its creation, Apple has risen to become one of the largest companies in the world. This business behemoth, valued at over $650 billion, seems to have had a charmed existence; however, its success came only after fighting from the brink of failure. In 1997, Microsoft invested $150 million in their rival, and […]

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Featured Post
"It's not just a game of inches - it's fractions of an inch when you are talking about Guitar Strings."
Featured Quote
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." -Aristotle
The Devil is in the Details
"To create something exceptional, your mindset must be relentlessly focused on the smallest detail." -Giorgio Armani